News & Updates

A recap of coverage and announcements from InUrban Strategies.

In The Press

InUrban Strategies

December 16, 2021

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News Recap

Sales and Distribution Workshop 

What are some of the top sales skills and how do we develop and manage them?  

  • A review on the sales process and examples.  
  • Tips and tools to help our teams and management.  
  • A walk through of the distribution cycle, activities and components.  
  • Sales channel and distribution management with strategies and examples.  
  • Implementing processes and embedding a flexible and dynamic culture.

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In The Press

InUrban Strategies

December 14, 2021

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News Recap

Promotional Campaigns 

A great promotional campaign is like a puzzle – there are a lot of parts and success depends on putting them together correctly. This webinar walks through marketing channels and how to combine them together to create campaigns that provide results.

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In The Press

InUrban Strategies

December 9, 2021

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News Recap

You Can’t Do It Alone 

We know entrepreneurs can’t succeed on their own, but making decisions about staffing, advisors and service providers can be tough. This webinar provides a clear process for figuring out where you need help and how to get it, regardless of the size of your business.

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In The Press

InUrban Strategies

December 8, 2021

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News Recap

The Art of Negotiation 

Have you ever left a negotiation feeling that you could have received more? Being a skilled negotiator is more of an art than it is a science. Shelby Parchman, Manager Partner of InUrban Strategies will discuss some of the tools that he’s used to be successful at negotiating deals.

 

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In The Press

InUrban Strategies

December 1, 2021

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News Recap

Focus On Finances 

Knowing your finances is critical to the success of your business. It’s arguably the number one reason why businesses fail. Check out this presentation by Shelby Parchman to help you understand, organize and successfully manage your business finances.

 

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In The Press

InUrban Strategies

November 30, 2021

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News Recap

Operations Basics For Service Based Businesses 

What are Operations and Operations Management? Terms businesses use and the thought process behind those processes and strategies. Categories with operations and 6 major categories that drive inefficiency or cost and planning mistakes. Consulting tools in the market and how a business of any size can start to implement them on their own today.

 

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In The Press

InUrban Strategies

November 29, 2021

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News Recap

Operation Basics For Product Based Businesses 

What are Operations and Operations Management? Terms businesses use and the thought process behind those processes and strategies. Categories with operations and 6 major categories that drive inefficiency or cost and planning mistakes. Consulting tools in the market and how a business of any size can start to implement them on their own today.

Visit our YouTube page to see more

In The Press

InUrban Strategies

November 22, 2021

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News Recap

About Your Customers

Don’t miss this opportunity to take a close look at your customers and how you serve them!

Understanding how your customers buy, what problems you’re helping them solve and how they perceive your value will give you a solid foundation for all of your sales and promotional activities.

 

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In The Press

InUrban Strategies

November 19, 2021

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News Recap

Laser-Focused Target Marketing

Identifying the right target market allows an entrepreneur to focus on the specific people or organizations most likely to purchase their product or service. In most cases, the chosen target market is too broad and leads to ineffective marketing or a poor return on your investment of time and money.

This workshop will provide techniques on how to use demographic and psychographic data to hone in on the best target market for your business.

 

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In The Press

Chicago BACP

July 2, 2021

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News Recap

Step by Step Process on How to Make a Pitch That Investors Will Love

Entrepreneurs can miss out on huge opportunities and investments by not being aware of the key aspects in a pitch that investors care the most about.

In a recent presentation for the City of Chicago’s Department of Business Affairs and Consumer Protection, Shelby Parchman gives an easy to understand guide on what investors are looking for when they are interested in a business and how entrepreneurs can make themselves stand out.

 

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In The Press

Citizen Weekly

December 12, 2018

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News Recap

New Shared Kitchen Space Will Provide Diverse Dining Options for South Siders

The Bronzeville Culinary Kitchen will soon be located at 436 E. 47th St. and will feature a commercial kitchen that will be available for hosting pop-up restaurants with restaurateurs from across the city as well as provide space for special events on the south side of Chicago.

For years, the president of the Bronzeville Culinary Kitchen, Shelby Parchman, has been involved in economic development and business planning in Chicago…

 

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In The Press

Chicago Tribune

July 29, 2014

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News Recap

Six Ways to Make Sure You Don’t Tank Your Business Plan

What do McDonald’s and Starbucks really sell? Understanding the answer to that question is key to making your own business plan work, says Shelby Parchman, a senior business analyst and instructor for the Illinois Small Business Development Center. 

At a Business Affairs and Consumer Protection workshop Friday Morning, Parchman offered about 40 entrepreneurs beginning tips on how to avoid some of the pitfalls of executing a business plan  

Visit Chicago Tribune to see more